brand strategy2024
print & logistics
from fragmented messaging to one powerful narrative.
how a national solutions company unified its brand and internal story before a major expansion.
brand strategytransformation
read case study
industry
technology
size
startup
focus
brand strategy
outcome
growth
how a b2b tech startup found its voice and won enterprise clients.
01 — the challenge
where they were.
the startup had strong technology but struggled to differentiate in a sea of similar solutions. their pitch deck changed weekly. sales cycles were getting longer and win rates were declining.
02 — what we did
our approach.
01
conducted customer research to identify true differentiators
02
developed positioning strategy focused on unique value proposition
03
created sales enablement materials with consistent messaging
04
trained sales team on new narrative framework
-30%sales cycletime reduction
+45%win rateincrease
↑valuationseries b success
03 — the results
what changed.
sales cycle reduced by 30%
win rate increased by 45%
series b funding secured at higher valuation
consistent messaging across all go-to-market materials
"we finally sound like a company worth betting on — because we are."
your transformation awaits
want results like these?
if your brand story feels fragmented or dated, we can help you rebuild it in a way that works for your reality and your goals.