The Koolture Group
from fragmented messaging to one powerful narrative.
brand strategyprint & logistics2024

from fragmented messaging to one powerful narrative.

industry

print & logistics

size

national enterprise

focus

brand strategy

outcome

transformation

how a national solutions company unified its brand and internal story before a major expansion.

01 — the challenge

where they were.

the brand was stretched across channels, regions and teams. messaging was inconsistent, leading to internal confusion and a diluted market presence. five different regions told five different stories about who they were.

02 — what we did

our approach.

01

audited internal and external communication, brand touchpoints and key experiences across all five regions

02

facilitated leadership sessions to align on vision, priorities and realities

03

crafted a new brand narrative, positioning and messaging hierarchy

04

created practical tools for teams: messaging guides, story frameworks, internal decks

05

supported roll-out through key meetings, events and internal launches

5regions unifiedunder one narrative
3xdecision speedfaster approvals
94%team alignmentpositive feedback
03 — the results

what changed.

leadership alignment around one clear story

faster approval and decision cycles

more cohesive campaigns and sales narratives

positive feedback from teams and clients

"this finally feels like us. we now have a shared language for growth that every single team member can speak."
chief marketing officer
from fragmented messaging to one powerful narrative. - image 1
from fragmented messaging to one powerful narrative. - image 2
your transformation awaits

want results like these?

if your brand story feels fragmented or dated, we can help you rebuild it in a way that works for your reality and your goals.