experiences & events2024
nonprofit
turning 50 years into a springboard for the next 50.
how we designed an anniversary campaign that honored the past and funded the future.
eventsnonprofit
read case study
content & thought leadershipprofessional services2023
from invisible to in-demand on linkedin.
industry
professional services
size
boutique firm
focus
content & thought leadership
outcome
growth
how a c-level leader built a thought-leadership presence that attracted the right partnerships.
01 — the challenge
where they were.
a visionary leader with deep expertise but no digital footprint. opportunities were being missed because their voice wasn't visible. competitors with less experience were dominating the conversation.
02 — what we did
our approach.
01
clarified the leader's unique point of view and three core content pillars
02
developed a consistent publishing cadence for linkedin and industry publications
03
ghostwrote high-impact articles, posts, and op-eds
04
built a signature framework that became associated with the leader's name
3xprofile growthviews & engagement
4speaking invitesmajor conferences
2media featuresnational publications
03 — the results
what changed.
3x increase in profile views and engagement within 6 months
invitations to speak at 4 major industry conferences
inbound partnership inquiries from key target accounts
featured in 2 national business publications
"paula helped me find my voice and put it in places that matter. the opportunities that followed changed everything."
your transformation awaits
want results like these?
if your brand story feels fragmented or dated, we can help you rebuild it in a way that works for your reality and your goals.